Every year, the Audi brand celebrates the holidays with a season of curated offers and incentives. One of the main challenges lies in maintaining a premium look and tone while referring to savings, as well as infusing warmth and a little extra sparkle.
The campaign design system achieves the level of excellence expected of the brand, while adding a bit of chic excitement. A mix of CGI, stock and pre-shot photos are seamlessly combined to tell a cohesive visual story across a number of channels.
Credits:
Creative Director: Devon Keiderling
Design Director: Drew Thorla
