For this campaign, our team worked in cross-agency partnership to craft the overall conceptual direction. We created the shot list with our client’s in-house production team and led the charge on all the digital creative.
Campaign assets included programmatic display, paid social, high-impact interactive ad units, and full suite of assets for Audi dealers.
While the above-the-line campaign featured only the Audi Q5, we were able to stretch and expand the campaign to incorporate other key model families across full-funnel digital and paid social.
