The Ask:
Introduce the all-new Audi Q3 to North American consumers in a unified 360° campaign and create a premium, relevant experience from interest to ownership.
The Challenge:
Bring a globally recognized brand into digital spaces without losing the restraint and performance focus that define Audi.
With the overall campaign architecture of "Hold Nothing Back", highlighting the elevated standard of luxury embedded in the Audi Q3, we developed a digital-first strategy and approach that delivered hard-hitting, relevant creative within every funnel stage, channel, and media placement.
As Art Director, I created and oversaw 82 visually and conceptually-consistent assets, including 25 interactive-responsive units, across nine vendors.
Our lead message of 'The Audi Q3: Ready for what's next' puts the driver front and center. This driver-first approach allows us to meet our prospects at every step in their journey with creative that's relevant to how they think, feel, and act in that moment.
We look to celebrate our audience, those who are ambitious, adventurous, and never settle, while highlighting Audi's advanced technology and striking design that elevates the standard for everyday driving.
Landing Page visits were 65% higher than expected.
Credits:
Creative Director: Devon Keiderling
ACD, Art: Dalen Oshiro
ACD, Copy: Jeff Krotzer
