A Community and a Movement
We sought to expand The Optimist from newsletter and online blog to a movement. To champion all the optimists who believe they can effect change as part of a collective.
Stories are told from a first-person POV—from experts in the field, researchers and activists with boots on the ground, to the people they serve who are working to rise above their circumstances.
Credits:
Creative Director: Kerry Mellor
Senior Art Director: Trevor Eiler
Senior Copywriter: Gymi Slezinger
