The Challenge
Verizon Fios is a perceived as a 'traditional' TV and internet provider, not a portable Live TV and streaming experience.
The Ask:
Elevate the brand and educate the consumer that Fios is much more than a TV and internet utility service. Showcase the Verizon Fios brand in a premium way, placing focus on how Fios streaming can elevate, transform, and revolutionize entertainment everywhere.
Through cross-channel visual and conceptual exploratories, the work focused on how being phenomenal matters. We sought to make each touchpoint as vibrant and impactful as the Fios experience.
Credits:
Creative Director: Devon Keiderling
ACD, Art: Lara Glorioso
